Oxfam America Creative Jam
Duration: 3 Days
Tools: Adobe XD & Miro
UX Research, Prototyping, UI design
Linda Sze To, Ngan Tran & Valerie Truong
Linda Sze To
What does the users need to identify and prioritize their values and interests?
How will users be able to input their values, and what happens when they do?
What are the primary action(s) the app takes?
How will the app reward users and keep users engage?
By creating an app that turns fundraising into an easy, fun, and social activity. Users are more encouraged to donate and stay connected to the cause.
Say hi to Ness!
Our inspiration starts when we reflect on our values. Words like kindness, fairness, and goodness motivate us to do good. Ness turns those thoughts into actions by providing a space for people to exchange, communicate, and expand a cause beyond their niche.
The name derives from the suffix "-ness" meaning "the state or quality of being". Throughout our lives, we embrace old and new values as we search for what's important in our current state of being. Our values influence the way we live and work. Once we take initiative on our values, we see how it affects on a greater scale.
Not everyone has the means to immediately donate; therefore, Ness initiates a solution. Like a piggy bank, the app collects spare change from everyday purchases and saves it. Ness believes anyone can make a difference, whether you are an organization or a neighbor, the app makes it easy for anyone to start a fundraiser! Moreover, Ness allows users to engage with like-minded people by providing space for volunteer events and community interaction.
Share your values to Ness and it will match you with organizations and campaigns that best fit. Let’s do some good with Ness!
Easy access to starting a campaign. Clear information about the campaign. However, transactions are not available to be made on the app.
Clear and clean user interface for projects on the explore page. It also includes an activity page for users to keep track of their liked projects.
In addition to exploring campaign and donation, it also includes a volunteer page where users can maintain active in the organizations by participating. The branding is also modern and fun.
It allows users to create teams and keep track of organizations. It also has a stories tab that allows users to post and communicate.
Design Ideation—Primary Functions
1. Reimagine fundraising app as socially interactive, something as fun and purposeful as online dating.
2. Help users save the budget to donate by collecting change from their personal bank account.
3. Keep users engaged on causes beyond money donation, such as social events and volunteers.
4. User profile is personalized, based on their interest with hashtags and personal dashboards.
To portray a friendly and modern look. The logo is inspired by rounded and circular forms of typography. The logo has a flexible display, it works horizontally as well as tile in a square format. The curves on the edges are the visual style that carries throughout the user interface.
To convey a modern and friendly look of the mobile app, typeface Aktiv Grotesk Ex is used. The extended form of the typeface gives the app a unique and Swiss style.
The color scheme is primarily black and blue, to keep the app clean and modern.
To match the curve of the logo, curved squares are used throughout as containers for images.
Users are introduced with the concept of Ness, find community, stay connected and make a difference. Users create an account and log in.
Users explore campaigns through filtered and personalized categories. The app also provide recommendations. Users and make donation directly from the app.
Users can start their own fundraising campaign and manage their campaigns on this tab.
Users can see community activities and join events such as social, fundraising and volunteer events online or in person through the app.
Users can access their personalized dashboard and receive updates on the donations they followed and keep track of the activities they bookmarked.
Users can check the donations on the profile tab. Users can also link the account to their bank for the app to collect spare change of their spending and use the money for donations.
So far, the general user flow of the app is configured. The next steps include adding concise screens that showcase the functions of each tabs. In addition, icons/simple illustrations are to be added to enhance the friendly look of the app. The use of saved change from a linked back account will be introduced during the onboarding process for users to participate.